More than just a CEO.
I am an entrepreneur—and have been for more than three decades. Yet, for me, entrepreneurship has never been merely a title on a business card.
To me, it means taking responsibility. Making decisions when there is no guarantee they are the right ones. Inspiring people and bringing them along on the journey. Falling down. Getting back up. Questioning the status quo. And sometimes, consciously choosing a different path.
I helped build cyber-Wear and develop it into an international company. I serve as Chair of the Board of the EAC and am active as a podcaster, author, speaker, supervisory board member, and brand ambassador. I work internationally, focusing on brands, leadership, and the future of our industry, and have built a network over the years that extends far beyond national and sectoral boundaries.
But that is only part of my story.
I am also a father. An athlete. A listener. A driving force. Someone who thrives on challenges, constantly sets new goals for himself, and does not believe that professional and personal life are two separate worlds.
That is exactly what this site is about.
Not the glossy version of a CEO. Not just another success story. But rather entrepreneurship, leadership, and responsibility. Brands and people. International perspectives and personal convictions. Good decisions and bad ones. Successes, doubts, sports, family, and the stories that don’t usually make it into corporate announcements.
I am Steven Baumgaertner. Entrepreneur. Human being. Visionary.
I am Steven Baumgaertner. Entrepreneur. Human being. Visionary.
A perspective that transcends borders.
Through my work with the EAC, our podcast *BRANDED WOR(L)DS*, international events, and my global network, my focus has long since extended beyond the German market.
The issues shaping our industry today and tomorrow do not stop at national borders. That is why I want to help shape these discussions, connect different markets—and, above all, people—and take a stand, even when things might get uncomfortable.
Not because I want to speak for the entire industry, but because I believe our industry needs more visibility, more personality, and more voices with something to say.
Three facets. A clear profile.
Founder & CEO of cyber-Wear
EAC Chair of the Board
Podcaster · Author · Speaker · Brand Ambassador
01
Responsibility is the origin.
Founder and CEO of cyber-Wear. Responsible for the company, teams, and long-term development.
I have been an entrepreneur for over 30 years. As the founder and CEO of cyber-Wear, I bear responsibility for our company, for many people and their families, and for the decisions that shape our collective future.
For me, entrepreneurship means spotting opportunities, making decisions, and taking responsibility—especially when things get tough.
Person
02
Stance remains personal.
Father, extreme athlete, and the person behind the roles. Approachable, direct, and clear in his convictions.
I am a father, an athlete, and an entrepreneur. But above all, I am a human being. I am shaped not only by successes and professional roles but equally by experiences, challenges, people, and encounters.
I strive to remain approachable and clear, to stand by my principles, and—in doing so—not to take myself too seriously.
Visionary
03
What becomes possible next.
Connecting international perspectives, contextualizing developments, and helping shape the future of an industry in transition.
I am less interested in what already works today than in what might be possible tomorrow. I want to spot developments early—or even earlier—bring together international perspectives and people, and explore new paths.
Not every idea will work. But standing still has never been an option for me.
EIN GEMEINSAMES CONTENT-ÖKOSYSTEM
Nicht länger getrennt gedacht.
Podcast, Video, Social Media, Presse, Interviews und persönliche Formate werden strategisch, redaktionell und produktionell zusammengeführt. Professioneller wird vor allem das System im Hintergrund. Die Kommunikation selbst bleibt persönlich, unmittelbar und nahbar.
Podcast, Video, Social Media, Presse, Interviews und meine persönlichen Formate denke ich nicht mehr als einzelne Kanäle. Sie gehören für mich zusammen und erzählen unterschiedliche Seiten derselben Geschichte.
Im Hintergrund arbeiten wir strategischer, redaktioneller und professioneller als bisher. Nach außen soll davon möglichst wenig zu spüren sein.
Denn meine Kommunikation soll vor allem eines bleiben: persönlich, unmittelbar und nahbar.
04 · A SHARED CONTENT ECOSYSTEM
No longer conceived of separately.
Podcasts, videos, social media, press, interviews, and personal formats are being integrated strategically, editorially, and in terms of production. Above all, the underlying system is becoming more professional, while the communication itself remains personal, direct, and approachable.
I no longer view podcasts, videos, social media, press, interviews, and my personal formats as separate channels. To me, they belong together, telling different sides of the same story.
Behind the scenes, we are working more strategically, editorially, and professionally than before—though the audience should notice as little of this as possible.
After all, I want my communication to remain, above all, personal, direct, and approachable.
05 · Works & Formats
Books, videos, podcasts, and projects.
Publications
Books
MoPA & Paris Club Art Experience
Books
MoPA & Paris Club Art Experience
FAZ · GQ
FAZ · GQ
General Inquiry
Send Message
Keynote & Speaker
Request a performance
Start a conversation.
An approachable, global face. A personal voice that connects people.
Ich möchte relevante Themen aufgreifen, Position beziehen und Diskussionen anstoßen. Menschen, Perspektiven und Märkte zusammenbringen – über Grenzen hinweg.